During the National Social Insurance Campaign launched by Vietnam Social Security (in May) and in preparation for celebrating the 28th anniversary of the establishment of Ha Tinh Social Security Office (15/6/1995 - 15/6/2023), various communication activities combining visual presentations, direct dialogues, and media channels, especially social media platforms such as Facebook and Zalo, have been organized actively.

As a result, the Party's guidelines, state policies, and law on social insurance have been communicated and informed; the new features of social insurance policies and law, as well as the necessity, significance, role, benefits, and humanistic nature of the social insurance system have been deeply communicated. The profound meaning and practical results of direct involvement by party committees and local authorities in guiding the implementation of social insurance policies have also been effectively communicated.

The visual pano propaganda system has contributed to the increased dissemination of messages about social insurance in the community.

 A propaganda pano about social insurance at the headquarters of Ky Anh Town Social Security Office

To implement the campaign, apart from the main message of the 2023 National Social Insurance Campaign, "Accompanying with Social Insurance for a Better Quality of Life," the provincial Social Security Agency has developed several messages regarding mandatory social, health and voluntary social insurance, household health insurance; and the anniversary of the establishment of Ha Tinh Social Security office. Some prominent messages include: Participate in mandatory social insurance to enjoy benefits for illness, maternity, occupational accidents, occupational diseases, retirement, and survivorship; Participating in social insurance contributes to sustainable business development; Your life, my responsibility; Join health insurance to share the burden of illness and disease; Participate in social insurance - contribute today for a secure future; Voluntary social insurance - savings for workers; Determined to build a modern and professional Ha Tinh Social Security Office for the satisfaction of the people; Ha Tinh Social Security Office actively embraces digital transformation, contributing to the development of an e-government and aiming for the satisfaction of citizens and businesses.

The enthusiastic participation of the provincial Youth Union, with the passionate engagement of its members, has greatly contributed to the successful implementation of the campaign to promote social and health insurance policies during the Month of Universal Social Insurance. Their active involvement has added a vibrant and dynamic atmosphere to the entire campaign.

Based on that foundation, the specialized departments and organizations under the provincial social security office have flexibly and creatively organized propaganda activities. Among that, the most direct and vibrant is the Communication Department, which has increased the number of articles posted on the provincial social security agency's official website, shared information, articles, and images on the agency's Fanpage and Zalo channels. The Contribution, Collection, SI Book and HI Card Division has collaborated with service organizations to organize conferences and develop voluntary social insurance participants and household health insurance participants. The Youth Union of the Social Security Agency has enthusiastically engaged in propagating social insurance policies.

Based on the plans of the provincial social security office and the actual situation in the localities, the social security office of districts and towns have proactively developed plans to organize effective communication activities. Exemplary initiatives include: The model of "100% Women's Union members within the eligible age participating in voluntary social insurance" by the Women's Union in Thach Ha district, the model of "raising plastic pigs to save and participate in social insurance and health insurance" by the Farmers' Union in Thach Dai commune, and integrated propaganda activities with folk songs and skits by the Women's Union in Trung Luong ward, Hong Linh Town.

 Hong Linh Town Social Security Office, in collaboration with the Women's Union of Trung Luong Ward, carried out propaganda on social insurance policies through artistic performances.

Mr. Ho Van Phong, Director of Hong Linh Town Social Security Office, shared, "The campaign '28 Days and Nights of Propagating and Mobilizing People to Participate in Social and Health Insurance,' launched by the provincial social security office (from May 13, 2023, to June 10, 2023), has activated the sense of responsibility and enthusiasm among the staff, workers, and service collection units throughout the industry. Regarding the Social Security Agency of Hong Linh Town, when we received the plan from the provincial agency, our unit promptly advised the People's Committee of the town to issue directives for the coordination of departments, units, and localities to implement it throughout the town. The Hong Linh Town Social Security Office also issued documents assigning targets and plans to civil servants, workers, and service collection units. Every week, the agency compiles results and reports to the People's Committee of the town for follow-up and guidance. With the leadership of the People's Committee of the town, along with the involvement of local party committees and authorities, and the high determination of the staff and workers of the Social Security Agency, we have achieved the target of developing voluntary social insurance participants for 2023 set by the provincial agency."

The sense of responsibility, dedication, and creativity of the officials, civil servants, and workers across the industry, as well as the involvement of the entire political system, have strongly spread the "28 Days and Nights" campaign to promote people's participation in social and health insurance, allowing people to have better access to social security policies within the community.

Thach Dai (Thạch Ha) Farmer Union has introduced the model of "raising plastic pigs for cost-saving participation in social insurance and health insurance."

Ms. Nguyen Thi Hong Phuong, the Chairwoman of the Farmers' Union of Thach Dai Commune (Thach Ha) shared: "As one of the key components in the social insurance collection service system in Thach Ha, we have placed high emphasis on the task of propagating and mobilizing members and people to participate in social and health insurance. During the nationwide campaign to promote social insurance, celebrating the 28th anniversary of the establishment of Ha Tinh Social Security Office in, the propaganda activities were organized in an attractive and lively manner through various forms, attracting the attention of many people. In addition, some associations have also developed and introduced the model of raising plastic pigs for cost-saving participation in social and health insurance, providing opportunities for many members to access and benefit from humane social insurance policies."

The officials from Huong Son District  Social Security Office have conducted a market campaign to promote social and health insurance policies to the local residents

Since the beginning of May, along with banners and posters displayed on various roads and premises, the entire province has organized nearly 100 conferences to disseminate information about social and health insurance policies in communes, wards, and towns. Additionally, the provincial Social Security Agency has enhanced the use of digital technology by creating dynamic video clips and images for widespread sharing on social media platforms.

During the nationwide campaign to promote social insurance, the Social Security Agency has successfully encouraged nearly 1,000 individuals to participate in voluntary social insurance and more than 15,000 people to join family health insurance. These achievements have motivated the entire staff of the Social Security Agency, as well as the officials and employees of the service collection organizations, to strive for the early completion of the assigned targets.