Sticking to the direction, actively innovating to improve communication efficiency

On the basis of the assigned functions and tasks, in order to continue promoting the efficiency of communication work in the implementation of Resolution No. 28-NQ/TW dated May 23, 2018 of the 12th Party Central Committee on social insurance policy reform; Resolution No. 20-NQ/TW dated October 25, 2017 of the Central Committee on enhancement of citizens’ health protection, improvement, and care in new situation; Resolution No. 96/NQ-BCS dated August 24, 2017 of the Personnel Committee of the VSS Party on renewal and improvement of quality and effectiveness of communication of social and health insurance in the new situation, the Center took the initiative to advise and submit to the leaders of the VSS to promulgate documents directing and guiding the communication profession, closely following the requirements and tasks of the sector.

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Thanks to proactively advising and promulgating guiding documents on the implementation of communication work on social, unemployment and health insurance policies, the communication work of the VSS industry from central to local levels has increasingly become diverse and rich, promoting the proactive role and concentrating the intelligence and synergy of the whole industry, which are in line with the modern communication trend, thereby improving the quality and efficiency of the policies and laws on social, unemployment and health insurance.

In which, it is noteworthy that the coordination with units of the Central Propaganda Department held the conference "Improving the quality of oral communication on the implementation of policies and legislation on health insurance, contributing to bringing the policy into life" on Vietnam Health Insurance Day (July 1) and conducted a survey on communication to implement Resolution No. 28/NQ-TW on reforming social insurance policies in 10 provinces (Lao Cai, Yen Bai, Phu Tho, etc.); coordinated with the focal unit of the Central Committee for Mass Mobilization to organize a scientific seminar on "Promoting the role of the People's participation in the formulation and implementation of social security policies in Vietnam".

Also in 2022, the editing and construction of media products will also be renewed in the direction of being modern, concise, friendly and lively, which are suitable for each group of participants according to the requirements in the Decision No. 1676/QD-TTg of the Prime Minister approving the Scheme on the comprehensive renovation of contents, forms and methods of promoting social insurance; and Resolution No. 96/NQ-BCS dated August 24, 2017 of the VSS Party.

Notably, in 2022, the system of VSS Portal will continue to promote its effectiveness as the industry's main communication channel and the focal point to provide information on social, unemployment and health insurance.

The web portal (English version) continues to play an important role in timely transmission of information on social security policies in general, and social, unemployment and health insurance policies in particular to world social security organizations and foreign workers studying, working and living in Vietnam.The Fanpage and Zalo of VSS continue to promote their roles as effective communication channels in the social network environment, contributing to a variety of communication forms on social, unemployment and health insurance regimes and policies to the people, employees, organizations and enterprises.

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Along with that, in order to equip communication knowledge and skills for the communication team, the VSS industry held an online conference to train information and communication skills in 2022 on a nationwide scale (up to the district level) and 02 intensive training conferences on information and communication skills in 2022 in 02 North and South regions with a total of hundreds of participants.

Maximize the effectiveness of communication activities

Communication work has created a consensus in the development and implementation of social, unemployment and health insurance policies, increasingly associated with the development of participants in social and health insurance; contributing to raising awareness and compliance with the law on social, unemployment and health insurance of people and businesses. At the same time, this is also an effective channel to receive feedback from participants of social, unemployment and health insurance on the effectiveness of policy implementation, difficulties and problems in practice, and propose policy-making solutions and adjustment measures so that the policy will be increasingly perfected.

The communication content has many innovations that ensure the right orientation, adhere to the spirit of Resolution No. 96/NQ-BCS, focus on communicating the position, role and human meaning of social, unemployment and health insurance in the system of social security policy; clarify the basic and core issues related to the payment rates and benefits on social, unemployment and health insurance in resolutions and policies of the Party and State.

The forms of communication of social, unemployment and health insurance policies are constantly being innovated and deployed in a diversified and flexible manner, ensuring appropriateness in each time and each group of participants, cultural and characteristics of regions, population and current trends. Thereby, it has timely provided information on social, unemployment and health insurance policies to all classes of people, raising awareness and proactiveness of people in participating in social, unemployment and health insurance policies.

The communication work has become a bridge to transmit and bring information about the guidelines, policies and laws of the Party and State on social, unemployment and health insurance to all levels, branches and classes of the People; is the "key" to change the perception of all classes of people about social, unemployment and health insurance policies, helping people fully realize the humanistic meaning, benefits, primacy and importance of participating in social, unemployment and health insurance policies.

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It is required to closely coordinate with ministries, branches, socio-political organizations, news agencies, and press, etc. To carry out communication of policies on social, unemployment and health insurance, it is crucial to ensure suitability for each group of participants; focus on communicating real stories and people in daily life to highlight the values and benefits of participating in social, unemployment and health insurance; strengthen the communication of amendments to the law on social insurance and health insurance.

The goal is to focus on training conferences to improve communication knowledge and skills of social, unemployment and health insurance for the communication team, especially for the staff at the Division of Information of social security agencies in the provinces; continue to promote the role and effectiveness of communication of the industry's communication channels (VSS Portal, Provincial Social Insurance Portals) and the industry's communication channels on social networks (Fanpage, Zalo of VSS); focus on innovation, quality improvement, application of information technology, digital transformation in editing, implementation of new media products such as infographic, motion graphic, videos, short clips about social, unemployment, health insurance on the portal and social networking channels of the industry.

Furthermore, it is needed to promote the results and achievements in 2022, overcoming limitations and difficulties, in order to well implement the communication of social, unemployment and health insurance policies, contributing to the completion and over-fulfillment of the indicators that the Government assigned to the VSS. In 2023, the VSS will continue to issue documents directing and guiding the communication work in the whole industry to ensure timely and proper implementation, connecting communication and development of participants of social, unemployment and health insurance, especially voluntary social insurance and household-based health insurance in the spirit of Resolution No. 20-NQ/TW dated October 25, 2017 on enhancement of citizens’ health protection, improvement, and care in the new situation, Resolution No. 28-NQ/TW dated May 23, 2018 on reforming social insurance policies, etc