Speaking at a training course on information and communication that the VSS opened on April 19 for its staff, Anh said that over the years, thanks to the attention and drastic direction of industry leaders and the efforts, responsibility and creativity of the social insurance agencies of provinces, cities and affiliated units, communication work was constantly improved both in content, form, and methods.

“It has been flexibly adapting to the actual situation,” she said, adding that it helped create unity in the leadership and direction of the Party committees and authorities at all levels, and consensus in the implementation of policies on social insurance and health insurance.

“Effective communication helps improve people's awareness of the necessity, meaning, benefits, human values, and superiority of social insurance and health insurance policies. Their confidence in the policy has continued to be strengthened,” he said.

Anh said that this year, the industry's tasks were very difficult, including implementing the Resolutions of the 13th National Congress of the Communist Party of Vietnam, assignments by the Government and tasks set in Resolution No 28-NQ/TW of the Central Party Committee, in which social insurance agencies are asked to be more urgent, more responsible and take more drastic actions.

Anh asked VSS employees to strengthen communication, and develop detailed communication plans and scenarios for each group of insurance participants.

She said that communication must be associated with the motto which placed people, employees and employers at the centre of any insurance services.

 Deputy General Director of Vietnam Social Insurance Dao Viet Anh speaks at the workshop.

More than 2,000 civil servants, officials and related employees across the whole industry joined the online training workshop on information and communication skills.

At the workshop, presentations focused on six main topics, providing knowledge, skills training, information and communication skills, policies and laws on social insurance and health insurance for staff.

The presenters at the workshop included Assoc. Prof. Dr. Nguyen Thanh Loi, Editor-in-Chief of Nguoi lam bao (Journalists) magazine and Dr. Vu Hoai Phuong, Lecturer at the Academy of Journalism and Communication together with leaders of units under the VSS.

Lecturer Vu Hoai Phuong said that in verbal communication about social insurance and health insurance policy implementation, speakers need solid and in-depth knowledge. They should clearly identify the target audience, develop detailed and specific outlines and plans to gain people’s trust and persuade them.

Dr. Vu Hoai Phuong, Lecturer at the Academy of Journalism and Communication presents at the training workshop

Assoc. Prof. Dr. Nguyen Thanh Loi emphasised that social networking was an inevitable trend, which required agencies and organisations to follow to reach potential clients.

During the COVID-19 pandemic, online communication has been very effective.

However, it was difficult to verify information in the social network environment, so to communicate social insurance and health insurance policies, agencies and individuals needed to pay special attention to the legitimacy and accuracy of the information as well as identify the right target groups and clear purposes.

Assoc.Prof.Dr.Nguyen Thanh Loi, Editor-in-Chief of the Nguoi lam bao (Journalists) magazine speaks at the training workshop.

Assoc. Prof. Dr. Nguyen Thanh Loi gave instructions on how to search for information on social networks, methods of information extraction on social networks, how to communicate on Fanpages, Zalo, crisis communication skills, forms of organizing online conferences (livestream) and types of effective communication on social networks.

People attend the training workshop on social insurance information and communication works.